The analysis SEO is a constant of any expert web positioning. We must have an analytical vision and review the main metrics routinely in SEO. Position fluctuations can dramatically lower your traffic in a short time and solving it in time will help you prevent these drops and increase your qualitative traffic.
To facilitate this work of analyzing organic positioning data, there are several tools on the market, some free and others paid, and here I am going to recommend my 15 favourite SEO analysis tools to help you conquer Google rankings.
We complete the trio of fundamental tools for Google SEO analysis with Google Analytics. Practically all brands that have a website use it, but it has so much information that sometimes it is not easy to know what metrics to focus on.
My recommendation is that you do not stop checking the metrics related to the user response :
Bounce rate: one of the indicators most taken into account by Google to measure the quality of a website.
Average session duration: the longer users stay on the site, the better it will speak of its quality.
Recurring visits: Another positive sign for Google is repeated visits since they indicate that you are able to maintain the interest of users.
Search Console is a totally essential Google tool in SEO analysis, since it allows you to control a lot of aspects of your positioning, accurately measure the performance and traffic of your website and, above all, detect and correct problems before you suppose a penalty.
Among its most relevant features, the following stand out:
Another essential tool from Google, in this case, focused on giving data on the performance of web pages and suggestions for improving them. These are its three main functionalities:
Although originally intended for SEM (hence its name), Semrush also has a lot to offer in terms of SEO positioning.
In particular, this SEO analysis tool stands out when it comes to analyzing the competition. You can use it to find out how many organic visits your competitors have, level of paid traffic, inbound links and even the keywords they are using.
Ahrefs offers a series of SEO positioning tools aimed at increasing search traffic, researching the competition and monitoring your niche. It offers the analysis of the competition, keywords, links, content, search positioning and web monitoring.
It is not a free tool, but instead offers benefits such as 24-hour support Monday through Friday, private Facebook group, SEO learning materials, and frequent updates with new features. In addition, it has a 7-day free trial so you can assess whether it is the right solution for you.
This marketing tool is totally focused on detecting and repairing SEO errors. Its main functionalities are:
Screaming Frog is a very interesting resource if you are looking to optimize SEO on-page. Just enter the URL of your blog or website to get a lot of interesting information:
Similarweb is a market intelligence solution with lots of different marketing tools. Its SEO analysis functionalities help you increase your organic traffic by increasing your presence in each keyword and creating more effective content since it identifies the keywords that are trending and the most viewed content of each site.
One of the great challenges of SEO is to find the right keywords. And here, Ubersuggest can be of great help.
How this marketing tool works is very simple: enter a relevant keyword for your company in the search engine and it will show you a lot of combination suggestions and related synonyms. In addition, you can see the cost per click, the competition and the search volume of the generated keywords.
A very simple SEO analysis tool that can be used to analyze our own site or that of a competitor. After entering a URL, you provide us with the following information:
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