If you are the owner of a small business, you may not want it to become a large company. Of course, some dream of becoming the next Bill Gates or Sheryl Sandberg, but, according to some studies, most entrepreneurs are satisfied with the small size and the moderate success of their business.
This does not necessarily mean that you do not want to grow, quite the contrary! It is precisely by growing that businesses are successful for a long time. But to grow to what extent? How? And where to start? No matter what stage of business development you are at, these strategies will help you grow your business the way you want.
Here are five handy tips on how to grow your business:
- Leverage different types of marketing campaigns
- Choose collaborators you can rely on
- Expand your network of contacts
- Create a social media profile
- Prepare for success
1. Leverage From Different Types Of marketing Campaigns
Engage people’s curiosity about your products or services with advertising banners, posters, brochures, and promotional postcards. These are all practical, effective, and inexpensive items for promoting discounts and events.
Once you’ve chosen a logo and detailed branding guide, use the same type of fonts and colors to create a consistent and professional marketing kit.
You could start with a stack of promotional postcards with your company logo and message to advertise yourself without breaking the bank. Send them to customers, add them to packages, hang them on the notice boards of local restaurants and leave them on the counter of other businesses. Try adding a discount coupon or promotional offer to postcards to get customers to come back.
Brochures, information cards, and flyers allow you to provide more detailed information about your business.
Use high-resolution photos and clear, concise messages to communicate what you want to potential customers. These marketing products have enough room to add price lists, service lists, and menus.
If you want to go big, banners and posters are eye-catching and visible from afar. Display them outside your store to encourage passers-by to enter, while if you place them strategically inside, you can use them to guide and inform your customers. Use eye-catching, clear messages and graphics to grab attention.
2. Choose Collaborators You Can Rely On
As you know, running a small business involves an endless variety of day-to-day responsibilities. Delegating is not easy, but it is an important component of the role of a leader.
Start small. Where do you need more help? What can you confidently entrust to another person? Do you know someone who can help you? Hire one or more collaborators to redesign the website, fill the shelves and take care of the newsletter, so you can focus on organizing your inventory, modernizing your store, creating new products, and interacting with customers on social networks. These are all activities that will make your business thrive (and boost sales).
Of course, hiring employees comes at a cost, but consider it an investment in your small business. And try to imagine how many things you can do to develop your business thanks to the new “free time” available.
3. Expand Your Network Of Contacts
Networking is a very common practice these days, and for a very good reason. It allows you to get to know more and more customers, target new markets, learn industry best practices, discover new emerging trends and unlock the growth potential of your business.
Make your brand an integral part of your community: attend local events and join local business organizations. Don’t be afraid to hand out business cards, promotional giveaways, and marketing products. and always be available for a chat.
Take advantage of these events to get in touch with other companies offering similar or complementary services. In the future, they could become strategic partners, for example, to organize a promotional event in the store. Collaboration between businesses is a very fruitful practice.
Find out about any networking events in your area, conferences, panel discussions, or seminars that affect your industry. This way, you will have the opportunity to meet people with similar interests and experiences, and you will likely be inspired and motivated by them. And don’t forget to bring lots of business cards with you: an essential networking tool!
You must also take into account the digital side of networking. To reach out to more people, you need to have an online presence. Creating a custom website is easy enough and allows you to reach national (and global) customers. You need to remember to keep your site up to date and relevant to your offer’s products and services.
4. Create A Social Media Profile
Don’t hesitate to ask customers to leave a review on your Facebook page or share your latest Instagram post for a chance to receive a free reward. If customers leave a comment or send you a question on your social pages, respond quickly and politely.
5. Prepare For Success
At conferences, trade shows, and other industry events, you can showcase your products and services to a targeted audience of potential customers, and the attendance ticket isn’t always too expensive.
Start with a table and some flashy signs with your logo on them. Distribute flyers, promotional postcards, business cards, and brochures with information about your business and organize some raffle to give away gifts. These marketing methods allow you to advertise effectively and economically, while promotional products (such as pens and personalized shopper bags) allow you to be remembered easily.
One Step At A Time, Your Business Can Get Bigger And Bigger
Regardless of the size of your business, continued growth is necessary to ensure its success. Start where you believe will work best in your case. And after the first step, everything will be easier. Don’t be afraid to network, hire new employees, build an online presence or attend trade shows and industry events. You have to try not to do everything together.