If you are looking to stay ahead of the search engine optimization (SEO) curve this year, it is important to stay up to date of the latest trends and strategies. We will share eight of the best SEO strategies in this article that you should try next year – and how they can help you generate more leads.
SEO is always changing and evolving, which can make it difficult to keep up with the latest trends. However, by understanding the basics of SEO and how it works, you can stay ahead of the curve and ensure that your website is optimized for search engines.
Here are eight of the best SEO services and strategies to try this 2022:
1. Optimize your website for voice search
Voice search is one of the fastest-growing trends in SEO, and it is predicted that this year, half of all searches will be conducted via voice search. This means that if you want your website to be visible in search results, you need to optimize it for voice search.
There are a few ways to do this, such as ensuring that your website is mobile-friendly and using natural language keywords. You can also create “rich snippets” which are designed to provide concise answers to questions that are commonly asked via voice search.
2. Use long-tail keywords
Long-tail keywords are becoming increasingly important for SEO, especially as the competition for short, general keywords becomes more fierce. Long-tail keywords are specific phrases that are less common than general keywords, but they can be much easier to rank for.
Not only this, but long-tail keywords are also more likely to convert as they are usually associated with a specific intent. For example, someone searching for “buy red shoes” is further along in the buying cycle than someone who just searches for “shoes”.
3. Create more video content
Video is another trend that is taking over the internet, and it is predicted that by 2022, 82% of all internet traffic will be video traffic. This makes sense when you consider that humans are visual creatures and we are more likely to engage with and remember information that is presented to us in a video format.
Creating video content can help you to rank higher in search results, as well as increase the amount of time that users spend on your website. It can also be used to promote your brand or product on social media, which can help to generate leads and sales.
4. Write “how-to” articles
According to a leading SEO agency, “How-to” articles are popular for a reason – they provide readers with valuable information that can help them to solve a problem. These types of articles can be very helpful for generating leads, as they show that you are an expert in your field and that you are able to provide solutions to common problems.
When writing “how-to” articles, it is important to ensure that they are well-researched and offer step-by-step instructions. You should also include images or videos where possible, as this will make your article more visually appealing and easier to follow.
5. Publish guest posts on other blogs
Guest posting is a great way to get your name and your website in front of a new audience. When you guest post on another blog, you can include a link back to your website, which can help to generate traffic and leads.
When writing guest posts, it is important to ensure that they are high-quality and relevant to the blog that you are posting on. You should also take the time to promote your guest post on social media and other channels, as this will help to increase its reach.
6. Optimize your website for Google’s mobile-first index
Google’s mobile-first index is a new way of ranking websites in search results, and it favors websites that are optimized for mobile devices. This means that if you want your website to be visible in search results, you need to ensure that it is mobile-friendly.
There are a few ways to do this, such as ensuring that your website has a responsive design and using AMP (Accelerated Mobile Pages). You should also avoid using pop-ups and large images, as these can slow down your website on mobile devices.
7. Use social media to generate leads
Social media is a powerful tool that can be used for lead generation. There are a few different ways to use social media for this purpose, such as creating useful content, running ads, and holding contests or giveaways.
You should also make sure that you are active on social media and that you are responsive to comments and messages. This will help to create a relationship with your leads and make them more likely to convert into customers.
8. Use SEO tools
There are a number of different SEO tools available that can help you to improve your ranking in search results. These tools can help you to find the right keywords to target, optimize your website for Google’s mobile-first index, and track your progress over time.
Some of the best SEO tools include Google Analytics, Google Search Console, and Moz Pro. There are also a number of free SEO tools available, such as Ubersuggest and Yoast SEO.
By using these eight SEO strategies, you can help to improve your website’s ranking in search results and generate more leads. However, it is important to remember that SEO is an ongoing process, and you need to continually work on it in order to see results.
Also Read: Best B2B SEO Techniques That Work