If you have an SME and you have problems, you are in the right place. As we all know, the global crisis of COVID-19 is seriously affecting the stability of some small and medium-sized companies, this situation is further aggravated in many countries in which the virus has had even greater consequences. But all is not lost, if you want to overcome this crisis, keep reading and we will tell you how you can do it.
The fundamental answer is in digital marketing, with confinement measures, online commerce has been promoted and users are using the Internet even more than they did before, but what can your company do to take advantage of this?
Digital Marketing breaks the space-time barriers of the physical world and allows companies and users to be contacted without having to share the same physical space, this allows companies to continue attracting new customers and loyalty to previous ones through the Internet.
But of course, what if you have a company that did not have any kind of Internet presence? It will be necessary to take advantage of this opportunity to learn how to manage the marketing of your business through the network and thus be able to continue with your activity and obtain even better results than those that your company had been having before the crisis of COVID-19.
The first and fundamental thing is that if you do not have a website, you create one for your brand, for this, there are several options, you can learn about the solutions that we offer you at ITOP to create web pages and manage digital marketing tools for your company.
As main strategies in addition to creating your own website, you can add the presence of your company on social networks such as Facebook or Instagram, depending on the products or services of your business. Having an active profile on social networks facilitates communication with your clients and that they easily find answers to their queries, thus achieving loyalty.
You can also apply other methods such as creating a blog, in which you write articles related to your activity applying SEO positioning techniques, or even buy online advertising through platforms such as Google AdWords or Facebook Ads.
As you can see, with a little entrepreneurship and the right advice you can overcome this crisis thanks to the Internet. If you want to do it in a comfortable way, contact us and we will help you to return your business to what it was before the arrival of the Coronavirus.