Has it ever happened to you to introduce yourself to a person in the workplace, talk to her a little about yourself and meet her again after some time, amazed because she remembered your name and the things you told her that time? The sensations you experienced were probably, in order, surprise and bewilderment. Then, you probably wondered how she remembered all that information after a year and after only one meeting. It’s not magic; it’s contact profiling and can be helpful for you too!
Identify Customer Needs Even Before They Arise
Profiling means knowing some basic information about the person we come into contact with. These data help enrich our customer data assets and are essential for marketing needs analysis. The goal is to figure out why that person turned to you even before you realized you needed them. This means having a winning customer acquisition strategy that reflects your company’s productivity and turnover.
What You Need To Know About Your Customers
The customer is like an open book: you must understand what information interests you to carry on the relationship and ensure that he gets closer and closer to the purchase stage. You must, therefore, from the outset, be clear about the filters you will apply when you relate to your next lead and what data you will want to keep track of over time. We could divide this information into different levels of profiling, each of which leads to an ever more profound knowledge of the interlocutor:
- Personal data
- Geographical data
Where To Register Prospects?
Customer acquisition systems have changed, and there is also a need to revolutionize the methods for recording data. There are better customer gathering and profiling strategies than having a binder with all the business cards of potential customers, keeping a paper address book, or updating an Excel file. There are numerous CRM solutions available; however, many are limited to profiling only. NetManager, on the other hand, goes further by giving the possibility of applying a series of filters in the profiling by defining, for example, what role the contact plays in the company, if he has a decision-making role, if he can be our reference, and if there are pending actions (e.g. . a phone call or an email). NetManager is much more than a CRM!
Net Manager Is For You If
You have reached this point in reading; you understand that it is not enough to collect data randomly, that the tool you use to catalog the information is essential, and that not all CRMs are the same. So you may be wondering, “Is NetManager for me?”.
If you wish:
- Engage and manage your potential customers by working as a team with the sales force
- Trace ALL interactions with customers, from the first contact to the quote up to the DDT
- Equip the company with an aligned data entry process among the various collaborators, avoiding data loss and modulating access based on the role held
- Do business anywhere without necessarily accessing your company computer.
- Tell the company’s story and performance through data, making them available to future collaborators.
If you answered “yes” to at least one of these statements, then NetManager can be valuable for your profession. We are available to learn more about these and other features in a non-binding chat; contact us.
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