Not knowing the potential that Artificial Intelligence (AI) contributes to the Marketing processes of companies, can make their competitors achieve great competitive advantages, greatly damaging the reputation of your company. In fact, according to a PWC study, AI will contribute $15.7 trillion to the global economy by 2030.
The CMO’s who want to boost their businesses, with the aim of placing the head of the market, they need to be on the latest advances in emerging technologies and know to differentiate reality from myth to be able to develop strategies that really bear fruit.
In Industry 4.0, Artificial Intelligence and its combination with other technologies (such as Big Data ), are the resources that can provide the most value to the marketing departments of the future and thus achieve better results, eliminate bottlenecks and enhance the value of its professionals.
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Marketing AI To Better Understand Consumers
The use of Artificial Intelligence in Marketing departments can make CMOs and their professional teams have a better idea of what their clients are looking for. AI is able to monitor and analyze consumer behaviours by studying large databases and all in record time.
Doing an exhaustive follow-up on social networks and digital media, investigating all user comments on different platforms, is a complicated and tedious job to be solved by one person. By contrast, AI-powered monitoring tools are extremely good at dealing with a lot of data and providing reports of what’s happening in real-time.
The sentiment analysis that Natural Language Processing offers is capable of classifying the intentionality of messages and the interactions of users with their brand on the Internet. In addition, these systems can also create alerts and send tasks to professionals in Marketing departments to prioritize their work.
More Accurate Customer Segmentation With Artificial Intelligence
The great capabilities of Artificial Intelligence analyzing data make it possible to locate patterns of behaviour, which would otherwise be difficult for the human eye to find. AI systems can crawl databases and do better targeting within their consumers.
The chatbots are probably one of the tools with IA has best known within the corporate environment. They can be used in both customer service and sales. Its uses can be externally (chatbot-consumer) or within the company (chatbot-employee and chatbot-employee-client).
In addition to automating connectivity tasks with your employees or clients, chatbot conversations can be analyzed and audited with Artificial Intelligence, to segment and classify your audience, so that in the future they can receive more accurate information and according to the needs of each.
Artificial Intelligence & Marketing of Influencers
Advertising strategies using influencers are gaining more and more notoriety in the Marketing departments. The collaboration between brands and people with great visibility in social networks manage to connect better with the final consumer and offer “a more human touch” to the company’s products and services.
The AI is capable of providing a point of support to Marketing professionals, offering relevant data and information to make the project a success. In this article, we offer a complete guide to know how to use Artificial Intelligence in Marketing campaigns with influencers.
Boost Human Value
The automation and optimization provided by tools powered by Artificial Intelligence help to improve business agility, making them more efficient in the face of the challenges presented by a world aimed at digital transformation.
But, the best way to extract the added value that AI offers to companies is by looking for meeting points where the capabilities of AI and the skills of human professionals are increased.
At the same time, placing the end-user at the centre of the strategy is a top priority in order to extract added value from company work and to differentiate itself from competitors.
Conclusion
Marketing managers and professionals can find Artificial Intelligence (AI) a perfect ally to design robust strategies that manage to attract consumer attention and respond to their needs quickly and efficiently.
The emerging technologies and IA advancing rapidly on its way to integration into all layers of the business. To achieve reach and exceed the expectations of consumers, in DAIL Software we continue to innovate. Arm yourself with the right tools and knowledge to ensure that your customer’s expectations do not exceed your ability to meet them.
