Surely you want to upload your videos to Instagram TV. So that you know how to do it in detail correctly, here is a tutorial to do it step by step in different ways.
To upload a video on Instagram or IGTV App here is a procedure to follow.
It is still too early to know if Instagram TV will one day become a viable alternative to YouTube. But for now, it can be a very interesting complement to your content marketing.
The vertical format of the videos on Instagram TV means that we cannot limit ourselves to making a simple “copy and paste” of the videos that we have created for other platforms such as YT, but rather that we have to think about specific content for this network. Keep in mind that IGTV is intended for videos created from the mobile, and therefore has a more “relaxed” and casual approach.
To start, here are some ideas for your brand channel on IGTV:
As in YouTube, SEO is important for IGTV so that users can locate your videos. Think of popular hashtags and keywords that fit the content, and include them in the title and description. And of course, don’t forget to take advantage of the link of each video to direct users to your website, your online store or other sites of your interest.
At the moment, IGTV does not have monetization options for content creators or advertising for advertisers. But if this application comes to fruition, we wouldn’t be surprised to see them soon. In any case, it is an initiative with a lot of potentials to develop your brand presence and better connect with the audience, so I encourage you to do your first experiments with this network and see what works best for your company.
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