We are immersed in a world where technology plays a decisive role, and technological convergences are even more evident. Countless solutions are essential to our daily life, impacting every area. There has been an inversion between the sphere of private and working life in the acceleration of technologies. While until a decade ago, it was almost normal for people to use the most advanced technologies in the professional sphere rather than in their private sphere, now the exact opposite is true.
Today both the less technological person who carries out a non-innovative activity and those who work in the hi-tech world use a series of solutions in everyday life that are much more advanced than in their work. “Let’s think about the retail sector: the consumer, unconsciously, finds himself immersed in processes that form the web environment that lead him to the physical store to experience solutions that range from the Internet of Things to Big Data Analytics and to be followed in a personalized in your shopping experience,” he explains.
Indeed, in this regard, the experience of Streamcolors will be presented at LUMI Expo, an innovative startup that combines the expertise of digital artists and game developers that led to the creation of Stream Machine, a creative engine for the creation of immersive experiential environments in the artistic, museum and cultural applications in favor of museums, parks, but also prestigious fashion brands. Stream Machine is software that allows you to take multimedia content and mix them to create customized ones according to the parameters adopted by the user. A navigable 3D experience allows the user to create their original and unique creation, adopting the most varied tools.
That’s right. Audio video, combined with IoT and Smart Data, can have positive effects, creating relaxation and generating experiences aimed at the physical and mental well-being of the person who experiences them. An example will be taken by Elena Ogna, Architect and Interior designer, starting from the idea of increasing the degree of wellness of those who live the spa experience.
In this case, the role of light will be highlighted, not only as a lighting function but skilfully combined to create orientation elements in the spa bath with video supports. Thus it is possible to generate an immersive setting capable of transforming the physical perception of the place in which one is. Thanks to the audio-video combination, it is possible to create realistic and naturalistic environments – a meadow, a mountain path, for example – in artificial contexts, generating a beneficial experience.
We will organize three workshops that will constitute training moments for users, especially those from the IT world, who want to approach the professional audio video world. This format was designed and created by the Advisory Group of AVIXA. In this way, we will offer the possibility to understand the essential elements and concepts and also be able to gain practical experience. The aim is to broaden the skills, giving the basis to get an idea of new worlds and concepts.
If the market requires this convergence, in turn, aimed at the needs of the person, it will be able to benefit the user himself. Therefore, we can say that the user is at the center of this world, serving those who experience it.
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