Nowadays the native applications ” A native application is the one that is developed specifically for a certain operating system” and it offers a better user experience. In relation to use, the experience offered by a mobile App to the user is much greater when it compared to a responsive mobile version (which adapts to any device) of the website. Here, The 10 Reasons Why Your Company Should Have A Mobile Application.
1. Connects Your Brand With The Customer
The mobile application of a brand, gives the opportunity to enter it directly on the client’s smartphone and once it is downloaded, you will have the interaction you need through special content within it that generates interest for the client or push notifications (personalized messages through a dedicated server) for customers who have the APP installed that can be segmented for better results in the communication channel.
2. Increases The Value Of The Brand
An App provides cutting edge, status of your company. technological innovation, dynamic and attentive. It is important to innovate and exploit the advantages offered by entering a market which is growing exponentially.
3. Create An Exclusive Relationship (Client / Brand)
It is important for the user experience, to create a connection with them through interaction. An App must offer the user the opportunity to collaborate, by publishing articles, photographs and videos in order to feel part of the brand.
Managing the content of the web and social networks is not only difficult for a brand, but also for users. An application must integrate all the contents around the web unifying them in the same communication channel, providing the reader with a better experience and faster search for content.
4. More Control In The UX ( User Experience )
Mobile Apps allow developers to design a unique user experience in relation to the device the user has. You can control the interface and present a friendlier and faster service. The Apps also allow developers to create a better experience that is impossible with a responsive web page (page adapted to any mobile device) since they can be animated and customized as the brand wishes for leading stores (Apple and Android)
5. It Helps To Build Brand Loyalty
Nothing puts its brand and its products in front and center as an APP that the customer sees every time he uses his mobile device. Applications become like virtual eyes, ears and arms of the client, these tools are always with them. That makes mobile applications a powerful tool for communication with our customers.
6. Direct Communication
In the world of technology and web communication, it is highly difficult to reach customers or users and convey a message. Mobile Applications helps you to use more efficient and economical means of communication called push notifications. These can be programmed in different ways:
- Direct message to all users.
- Message segmented according to user interests.
- Message via GeoLocation (GPS).
7. Loyalty To Customers
Users of any website and social networks want to keep up to date on the news of interest. An application provides real-time information about content, images, videos, events, etc. If this is fed strategically according to the target group of the company. An App allows you to create an exclusive relationship between the brand and the customer, offering a unique and special content in order to constantly use the tool.
8. Take advantage of the viral effect of users
An application not only facilitates navigation, but also the distribution of content. It offers users the possibility of converting the content of your App into viral content. Don’t forget that they are the best at advertising your brand. (word of mouth advertising)
9. Optimizing Promotions
Through an application, you can create special promotions aimed at a special segment of users of your brand that have it downloaded. You can create special promotions per day and / or adapted according to your marketing objectives. Finally you can get statistics on it in real time.
10. Customers Will Increase
The increase in the use of mobile devices makes business applications a new way to attract customers. Users are now not only consume information or products, but also become prescribers of them. Brands know this, so many business applications allow the option to share APP content through Social Networks.
Develop a mobile application that is of benefit to your company
The most important thing when creating a mobile App is to be clear about the objectives you want to achieve since the target group I want to reach through the innovative communication channel that the client uses daily (Smartphone).
Therefore, it is essential to develop an application that differentiates itself from other Apps of companies in the same sector and positioning. Differentiation is achieved by creating an application that is useful and attractive to users.
The mobile application allows you to communicate with your customers through different mobile platforms (Apple and Android) so that the customers will increase by interacting with the app.
