In recent years, advertising blockers have become the users’ favorite response to intrusive ads that ruin their browsing experience and make reading difficult. So that the use of these programs has grown by no less than 92% since 2014. Take a look at the 3 most successful advertising blockers in 2020.
In 2019 its use has normalized, and even declined a bit. Its function of stopping infuriating advertising is working and more and more advertisers are inclined to have their ads help the consumer, instead of chasing them. According to the Annual Study of Social Networks 2018 of IAB Spain, 71% of users like or be neutral before the advertising that appears on social networks. This is related to personalizing the advertising to each profile and its needs.
Many advertisers stand against adblocks, Since marketing should not be associated to impact users in any way, but in an ethical way, adding value and offering content, products or services that consumers really need.
How do experts who live from developing online advertising and marketing campaigns recommend this to me? Very easy because we want advertising that you like and be a pleasant experience for you, not a nuisance.
If not, we prefer to recommend tools that help you avoid ads, Here are the 3 most successful ad blockers of recent times.
1. AdBlock Plus (for Firefox, Chrome and Opera)
This advertising blocker is compatible with the most common browsers, in addition to having applications that can be integrated with both Android and iOS.
AdBlock Plus is very easy to configure, as it has pre-designed filters that allow you to quickly block most ads. You can also filter malware and social media buttons.
If you are an advanced user, you can customize this adblock with your own filters or add a “white list” so that your favorite websites continue to earn advertising revenue when you visit them.
Another interesting aspect of AdBlock Plus is that it does not block all ads by default, but allows the browser to continue displaying the ads it considers non-intrusive. Of course, if you prefer not to see anything, you can also disable this option in the settings.
2. AdBlock (For Chrome, Opera and Safari)
Despite the similarity of its name, this advertising blocker is not related to AdBlock Plus. It is one of the most downloaded extensions for Chrome and Safari and has the trust of millions of users worldwide.
AdBlock uses a series of lists and filters to automatically block content that comes from servers and advertising providers. You can keep the default options, subscribe to other filters, create your own or include websites in the white list to continue see the advertising on them.
3. AdBlocker Ultimate (for Chrome, Firefox, Safari and Opera)
This advertising blocker stands out for being compatible with a greater number of browsers at the same time and for the strictness of its policies. It has no affiliation with advertising companies or corporate sponsorships, and prides itself on not letting absolutely any ads pass through it.
And that’s not all: in addition to intrusive advertising, AdBlocker Ultimate also helps you filter malware and adware and avoid tracking of your activities on the internet. It is a good solution if you want to forget everything and rest easy, but in return it does not offer the flexibility of other blockers to allow certain forms of advertising.