Have you seen some advertisements popping up while watching a video on YouTube? If the advertisement grabs your attention in the first few seconds, you watch it till the end. If not, you simply click on ‘Skip Ad’ and continue watching your desired video. Well, in the first case, the digital marketer has been successful in making you aware of the product he was advertising. This success is nothing but the ultimate goal of companies using digital marketing.
Marketing is a common term for you and by now even digital marketing if you have been using a smartphone. Technically, Digital marketing is all about the advertising of products and services through online channels like websites, mobile applications, social media platforms, and more. It is one of the fastest-growing fields in the marketplace. Even in job portals, you could see the surging demand of digital marketing professionals across the world.
So what is it that makes digital marketing so popular among professionals? There are many reasons which people consider, some of which are huge demand, better salary prospects, the job promotes creativity and innovative ideas, no specific qualifications required to enter the field, people can work sitting anywhere and can even start with freelancing, among others.
If you are aspiring to become a successful digital marketer, you should know where and how to start. If you look over the internet, you could see many career advice. But the varying information may confuse you and you may get diverted from the actual learning path.
So in this article, we have emphasized on taking digital marketing online training from some of the reputed training providers to help you learn digital marketing from scratch.
Top Online Courses on Digital Marketing
Digital marketing is an exciting field and incorporates some major aspects like Search Engine Optimization (SEO), Social Media Marketing (SMM), Web Analytics, Content Marketing, Video Marketing, Pay-Per-Click (PPC) marketing, and Email marketing. So, before moving ahead, you need to have a basic understanding of all these aspects and decide which field is of interest. As such, when you search for online courses, some of the training providers will provide digital marketing training covering all the aspects while others may have separate courses for each of its aspects.
If you are a beginner in this field, here are the courses to help you get started.
Designed to make you a complete digital marketer, this course is offered by simplilearn, one of the world’s leading certification training providers. Covering all the important aspects of digital marketing, the course spans more than 75 live instructor-led online classes, along with over 45 industry-oriented projects and Stukent labs. The course makes you well-versed in inbound marketing, paid advertising, managing multi-channel campaigns, over 40 digital marketing tools, and more. You’ll also get trained for OMCP – Online Marketing Certified Professional exam, which will further enhance your career prospects.
Masters in Digital Marketing by Market Motive
This course offers a curated learning path designed by experts for digital marketing aspirants. It consists of seven courses to give you step-by-step guidance of all the concepts:
- Fundamentals of Marketing
- Demystifying Digital Channels
- Conversion and Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay-Per-Click (PPC)
- Advanced Social Media
This course can be taken by beginners as well as experienced professionals, including marketing managers, sales and marketing professionals, and entrepreneurs as well.
Courses By HubSpot Academy
If you are not willing to spend much on your training, then HubSpot should be your first choice. HubSpot Academy is a leading provider of free online training and offers courses for sales, customer service, and inbound marketing professionals. The courses offered are not lengthy, focus more on imparting practical knowledge, and update you about cutting-edge business topics. Some of its popular course offerings include:
- Inbound Marketing
- Content Marketing
- Inbound Sales
- Ads Training: Fundamentals of Digital Advertising
- Content Strategy Course
- SEO Training Course: Building Sustainable Traffic for Business Growth
Digital Marketing Strategies By Kellogg School Of Management
This 2-months program Digital Marketing Strategies: Data, Automation, AI and Analytics is way ahead than marketing through online channels. The program consists of eight modules that cover a range of topics like understanding customers, behavioral marketing, customer strategy, content strategy, brand storytelling, accelerating marketing execution, marketing automation and Artificial Intelligence in Marketing. It is particularly ideal for business managers and leaders looking to drive innovation and growth.
Fundamentals Of Digital Marketing By Google (Digital Unlocked)
Created by none other than Google trainers, this 40 hours course is ideal for beginners to help them understand the core concepts of digital marketing. The course consists of 26 modules covering topics such as marketing your online presence, how websites work, how to take a business online, working of search engines, organic and paid search, search engine marketing, power of local directories, and more. To earn a certificate from Google, you need to complete the course and pass a 40-question exam.
Over To You
Digital marketing is already at its peak and the advancements in Artificial Intelligence, Machine Learning, and Big Data analytics are only adding to its growth. You can already view personalized advertisements when visiting any website or performing a normal search. A lot of other fascinating trends would follow and provide a seamless online experience to the customers. So turn your knowledge into actions today and boost your digital marketing career.