The meta description tag prompts you to click on your page in Google search results . It will allow you to stand out from your competitors among the first 10 results displayed on Google . Therefore, the meta-description tag encourages Internet users to click on your page and helps gain an additional visit to your medical website . The main role of the meta description tag is to inform your future patients about the content of your page.
Therefore write a coherent message, in line with the content of your page, and make the Internet user want to act (to click) on the advertisement of your medical web page . Integrate their symptoms, the solution (s) offered by your doctor’s office, your brand name, your title, your specialty, your location while contacting them directly.
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Source-Google Support: This tag provides a brief description of the page . In some cases, this description is included in the snippet that appears with search results.
John Mueller’s official explanations :
In general, meta description tags are used to inform Internet users, and to generate their interest, by providing a concise and relevant summary of the page. They constitute a kind of argument intended to convince the Net surfer that the page corresponds exactly to his research. There is no limit to the length of meta descriptions, but snippets of search results are truncated as needed, usually to fit the width of the device.
As we explained previously, the meta – description tag of your page is not a qualitative criterion for Google to get your medical site to the first page. However, it is very useful to be able to stand out from your competitors when you are on the first page.
You will thus discover all the subtlety and ambiguity of natural referencing . While this is not useful for improving your positioning, the meta – description tag does encourage action in Google search results .
Therefore we invite you to keep and optimize the meta – description tags of your medical website .
This is a description of your page intended for your patients and therefore to reassure them and make them want to click on your page.
As with other tags, the tag meta – description must be unique for each of your web pages. Therefore, the work must be done manually to ensure that each page of your medical website has a meta – description tag that matches the content of your web page .
From a mathematical standpoint, a well-written meta – description tag will increase your conversion rate (CTR). This rate is calculated between the number of times the impression ” the meta-description tag ” appears in search results and the number of clicks that the impression generated.
Examples:
We find that the meta description tag does not have a direct influence on the positioning of your medical website , but it does have an indirect influence on SEO . It is this which will make the Internet user want to click on the link of the page in Google’s search results.
For the meta-description tag there is no real size. We will define an order of magnitude. We recommend at least 90 characters to 300 characters so that the Google search engine selects the text of your meta description to make the snippet.
But also to make the Internet user want to click on your page, because it has been the essence of this tag for more than 20 years. Remember to put the description of your page in the first 100 characters of your meta description tag on your medical website.
They must be at least 50 characters long so that they are not marked as “too short” in the Search console and can generate Snippets in search results. While they are not reported in the Search console when they are “too long”. Therefore, we risk having additional penalty points from Google’s algorithms on a page with a meta description tag that is too short rather than too long. And above all, Google will draw a random piece of text from the content of your page.
To find out if the meta description tags of your health website are too short, you have several options:
Like the title tag, avoid the meta description tags duplicate in your website online medical . Each description tag must be unique for each of your pages. Although Google does not take description tags into account in its ranking, it does not like pages that offer the same meta – description tags . As a result, Google will penalize your medical website for duplicate content. This is one of the worst penalties imposed by Google on a medical website. We tell you again, take the time to write meta tags. – unique description .
You can find duplicate meta tags in your health website in Google’s search console.
Moreover, if the duplicate meta description tag criterion is mentioned in the Google search console, it is because it must be really rigorous.
You can also do an audit by a referencing agency, which should logically during a report indicate which are your duplicate meta-description tags .
However, to manually detect duplicate tags , this may be long and tedious. Even if you want to start this task, directly update your meta description tags in the administrative part of your site which will be more efficient and constructive for you.
Indeed, you can mention the name of one or two doctors in the meta-description tag , this will be reassuring for the Internet user and will encourage them to click more on your ad.
For the website Internet of a doctor who works with or without a collaborator collaborator, put its title, following his last name, first name, and his specialty is cohérant for Google and the web patients . In addition, the meta – description has a larger number of characters than the meta – title tag .
However, when there are several doctors , the meta-description tag should not be used to present all the last names of doctors. It would no longer make sense for Google as well as for the Internet user in the search results. In this case put directly the brand name of the medical practice and its specialty.
The meta description tags must be translated and personalized in the language concerned to allow the patient a good interpretation in his language of the description of your page. But also to avoid having duplicate tags . In some CMS the tags are duplicated automatically. Apart from this warning, the rules imposed by Google are the same for all countries for writing a meta description tag .
When the meta description tags are too short, ie., less than 50 characters, Google will display an excerpt from the text of your website.
This also happens when the tags are well filled, Google will go and draw content from your page corresponding to the expression entered by the user.
It’s snippet creation, snippets are created automatically from the content of your web page.
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