Today, business leaders are becoming more and more aware of the importance of social networks. Indeed, having an account on LinkedIn, Twitter, Instagram… or a Facebook pro, greatly contributes to the increase in the visibility that companies can have on the net.
According to recently published statistics, Facebook is the most used social network by businesses. While some experts say there is no more reason to have a Facebook business page, this social media continues to be the most powerful in the world.
Understand Your Buyer Personal
The advantage of being present on social networks is also to be able to question yourself by working on your buyer persona. This term defines your ideal target, the one to whom you want to sell your product or services. This step is crucial in any Facebook strategy and should be done before creating your page.
Here is an example of a buyer persona so that you understand how it works: His name is Jacques, he is 34 years old, single, at the head of an SME. He loves rowing. Today his problem is to have likes on Facebook to show the platform that his activity interests people. He doesn’t know how to gain visibility without buying Facebook likes.
This research work will be useful to you well beyond social networks since it will serve you in all your digital marketing operations.
Increase Your Seo
Today, algorithms developed by Google (and other search engines) take into account the links that a page receives from Facebook. These links directly impact the SEO ranking of your website.
By having a Facebook page or other social network attached to your business, you strengthen the authority of your activity with Google.
Finally, you naturally increase your visibility since your page will appear in the search results. We can even get a glimpse of the reputation of it at a glance. And all this, without going through Facebook advertising, a big advantage for you.
For the strategy to work, you’ll need to have likes on Facebook and recommendations. Many articles on the theme: How to get more likes on Facebook exist on Google. Do not hesitate to do a search.
Easily Reach Your Target
Facebook Ads is the most sophisticated advertising network on the internet. It gives companies the ability to use very fine criteria to target people who may be interested in your industry or brand.
For example, if you are a clothing store, you can target people within a 12 mile radius, between the ages of 18 and 75 who have an interest in fashion. Welcome to Facebook.
Rather impressive, isn’t it? Would you have thought that one day posting on Facebook would allow you to do such things? Be aware that a well-constructed Facebook post can significantly increase your visibility.
Thanks to the Facebook pixel, you can also target people who have visited your site without performing any actions (purchases, subscription to the newsletter).
Earning Facebook likes will be much easier by using advertising to promote your posts.
Generate Traffic To Your Website
A Facebook page also allows you to drive traffic to your website. For this, it is advisable to publish all the information useful to your community. Regularly post relevant and engaging content, add links and calls to action in your posts (call to action) to get fans to click. The idea is to then redirect them to a landing page. This way, you can increase the conversion rate .
Deploy A Local Strategy
For small and medium businesses looking to promote their business locally, having a presence on Facebook is the ideal way. The social network has developed a specific ad format: reach ads (formerly Local Awareness Ads). This is an ad that has the particularity of appearing in the news feed of users who approach your location. Pretty cool isn’t it?
Unite Fans, Retain Customers And Communicate
Finally, Facebook gives you the opportunity to federate a virtual community around your brand and create strong enough links for your fans to become customers. To do this, you will have to interact with them via comments and messages, and publish creative and relevant content regularly. To go further in this area, it is also possible to take a Facebook entrepreneurial training course .