Why do so many people use WooCommerce to manage their eCommerce website?
WooCommerce is an open source extension of WordPress that is an ‘out of the box’ fully customizable eCommerce solution which allows us to build you the best online store for your business.
Once your website and online store is designed it takes a few minutes to install and set up WooCommerce. It has an easy-to-use interface, and you will be able to track products and fulfill orders. It can also make tax adjustments and include shipping costs from major freight companies at check out.
WooCommerce is a great solution for digital downloads, software as a service model and paid membership programs. It also handles smaller scale eCommerce websites selling artwork, e-books and clothing or subscriptions and workshop bookings.
Some of WooCommerce’s features:
WooCommerce is able to conduct transactions with the major credit cards and manage bank transactions, record cheque payments and consignments. It supports over 100 other payment gateways.
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WooCommerce can bundle with plugins and extensions so you can offer more methods of payment on your online store. A good payment gateway that is easy to use will eliminate frustration and checkout abandonment. It will also encrypt a customer’s details for extra security against hacking. If your site doesn’t promise a secure transaction for every customer, it will be easier for hackers to access their private accounts and personal details.
When designing an eCommerce store, we have a few payment gateways we have found to work well for online business transactions.
We have all heard of PayPal and millions of us trust this payment method. PayPal is very secure and check out is simple and user friendly. Because it is so widely used across the globe and it has the highest rate of conversion to purchase, it makes sense to give your customers the option to use PayPal for transactions.
Stripe is another payment processing software that can bundle with WooCommerce. Stripe is ideal for medium to large eCommerce businesses. Stripe can accept online payments, create a subscription billing system and send payouts. Stripe can also create invoices and send to customers.
Offering Visa Checkout on your website will capture the purchases of Visa card holders. It is also very convenient and easy to use as it auto fills payment data and cuts out the tediousness and time of manual application.
Now that WooCommerce has been bought by Automatic (the people behind WordPress) you know there will be support, a huge ecosystem of 3rd party programs and of course constant improvements to the user interface (UI) & code base.
WooCommerce is certainly worth considering when you are deciding upon a choice of different ecommerce solutions.
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