At the heart of every successful digital marketing strategy is innovative technology. The right technology brings your creative marketing ideas to life and makes it easy to deploy them. This has made it simpler than ever to connect with potential customers around the world.
There are many different types of technology available to digital marketers today. The best digital marketing strategies take a multi-pronged approach. By using several different technologies, you can cast a wide net and increase your brand awareness. We’ve rounded up five forms of technology that will enable your digital marketing strategy to reach its full potential.
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1. SEO Software
Prospective customers need to be able to find your brand using search engines. Search engine optimization tools will help you align your website with Google’s complex algorithms. Developing an SEO strategy manually is time-consuming; using SEO software tools speeds up the process so you can focus on other tasks.
SEO software is particularly beneficial for finding the right keywords to use in your web content. Google has its own keyword planner tool, but you can also take advantage of a huge selection of third-party keyword solutions. These tools can assist you in finding both short- and long-tail keywords and placing them correctly. They can even help you plan your content pillars and develop a broader content strategy.
In addition to keywords, Google values things like internal and external link structure, page load times, images, and metadata. SEO tools will evaluate your website and provide suggestions to improve your ranking. There are even solutions that allow you to monitor existing backlinks and find opportunities for new ones.
2. Social Media Platforms
Social media is becoming an increasingly important part of any content marketing strategy, especially if you’re targeting a younger audience. A recent study indicates that 51% of Gen Z women use TikTok as a search engine, rather than Google. TikTok isn’t the only social media platform where brands should have a presence. Platforms like Instagram, Facebook, and YouTube appeal to a broader range of demographics, while LinkedIn is a must for B2B brands.
In addition to posting organic content, brands should take advantage of paid social media advertising to reach their target demographics. Most major social media platforms have advertising features, which allow you to create promotional posts directly in their interface. You can target your social media ads based on user demographics and online behavior, helping you reach your target audience more effectively.
There are also many social media analytics tools to support your content plan. Social media management tools like Sprout Social and Hootsuite allow you to schedule posts ahead of time to maximize traffic. They also provide detailed analytics to show you which strategies are working and which could stand to be improved.
3. Design Tools
To stand out online, your brand needs sleek, creative graphics. However, smaller companies may not have the budget to hire a full-time graphic designer. This is where digital design tools like Canva and Adobe Express come in.
These tools allow you to create a wide variety of graphics with minimal design experience. They offer a variety of templates to choose from, as well as a great selection of fonts, backgrounds, shapes, and other design assets. Both platforms have also recently implemented AI features to enable you to create content faster.
These tools are particularly helpful for creating graphics to post on Instagram and other social media platforms. They’re also very useful for creating larger infographics, banner ads, and brand assets to use throughout your website. Modern design tools employ drag-and-drop editors to speed up the design process, and you can even share your creations directly to social media when you’re finished.
4. Email Marketing Software
Email marketing is a very effective way to reach prospective consumers directly and keep existing customers engaged. Email marketing software helps you build your email list and send email blasts that convert. Popular email marketing platforms include Mailchimp and Constant Contact.
These platforms reduce the manual labor involved in building an email list. You can import email signups from your website and other digital platforms and create segments based on customer activity and demographics. You can then use these segments to send more targeted, personalized emails, such as birthday greetings, personalized coupons, and sale reminders.
5. Marketing Analytics
To stay relevant, you’ll need to adjust your marketing strategy over time to cater to changing consumer behavior. Marketing analytics software enables you to stay on top of the market and monitor your performance. These software solutions provide detailed insights into your web traffic, social media activity, lead generation, and other performance metrics. They connect directly to your website and social media platforms to source these metrics.
With these insights, you’ll be able to quickly identify which marketing strategies are working and which are underperforming. You’ll even be able to track your customer journey through the marketing funnel. This information will help you determine where to invest your marketing budget for stronger returns in the future. It can even allow you to identify marketing strategies that you’ve previously overlooked.
Leveraging the latest technology in your marketing strategy can help you get ahead of your competitors. Digital marketing technology can save your team time, allowing you to work more efficiently. These five types of tech work together to enhance your digital marketing strategy and better resonate with customers.