Instagram was initially just a place for sharing photos, but now it is a rapidly growing social media platform with over 1 billion active users 1 billion active users, monthly. In the past few years, more and more brands and entrepreneurs are greatly promoting their business on Instagram. However, in a world where everything is accessible on your fingertips, to be able to stand apart from the crowd is a bit tricky.
Thus, I have enlisted a few tried-and-tested ways to increase your business on Instagram and promote your brand:
1. Live the Moment
Try to connect with your fellow users and followers by living in the moment. You must post innovative content related to the ongoing cultural and social events while also making it relevant to your business.
For instance, if you are a clothing brand manufacturer, then on special days like International Music Day you can post pictures of t-shirts and apparel related to music. From time to time, you must also make the best use of the trending hashtags. Relevant and popular hashtags are a quick way of enhancing your visibility and reaching out to people who are not already aware of your business.
Here’s how Boxed wished Happy Groundhogs day to its followers!
2. Don’t forget your Followers
Irrespective of the number of followers, you must still involve them in your posts. Their views are important, and they are vital to the growth of your business. Take their opinions seriously, and consider them in your decision-making process.
This will help you reckon your growth-direction on Instagram. This will also serve as a means of strengthening your bond with your social family. For example, if you own a cafe, you can ask people to share their suggestions for the weekend’s menus. You can also upload polls on Instagram stories.
3. Collaborate With Fellow Businesspersons
You can further expand your business by forming an alliance with other associates who complements your industry. For example, if you are in the jewellery business, you can bond with a fashion influencer who has a similar style. In this way, new content can be created which can be promoted on both the accounts.
Check how UberEats collaborated with Hamish and Andy, an Australian comedy duo, for their campaign ‘Tonight I’ll be eating…’
4. Return The Appreciation
You must be grateful to your social media family if they love your content and appreciate it. Don’t forget to return the love because their involvement is extremely important to prosper your business.
This can be done by organizing contests and giveaways. This will trigger further engagement from the people participating in the competitions and will prove to be an amazing opportunity for you to give back the love.
There are many unique ways to initiate a contest. For instance, a selfie content with your product or a simple caption content.
In a selfie content, people are encouraged to take selfies with your sales product and post on their personal accounts and the best one will get featured on your account. You can create a catchy hashtag to go with it. You can also organize a contest where the winner gets a giveaway prize. For example, if you are a bookstagrammer, you can ask people to share their views on a particular theme. The person whose thoughts appeal to you the most can receive a set of books as a giveaway prize. This is one of the best ways to increase views and comments on your Instagram profile.
5. Invest in Advertising
Many times while scrolling down your feed you spot an amusing ad and you are unconsciously driven to that page and their other posts.
This is the power of Instagram advertising in this visual platform. It is an effective way of bringing your business to the limelight. Ads on Instagram can be done through posts or stories. Instagram stories are a bit more candid and they are great if you have a low advertising budget.
These ads prove to be a great medium to gain exposure. Your follower count experiences a plunge upwards and more people are naturally driven to your profile. Apart from using Instagram advertising, you can also buy followers or likes. This will dodge you from the struggle of ‘It does not have a solid following, which means the content must not be good.’
To flourish your business on Instagram, you need to invest some time in planning a strategy. You must have a creative bio and you must work to have an attractive visual approach. Moreover, having a consistent posting schedule with posts that initiate discussions is an absolute necessity.