There are many challenges associated with operating a small business. In addition to recruiting team members, seeking out customers and staying on top of money matters, many small business owners are expected to take point on all things related to marketing. However, not every business owner is automatically a skilled marketer, so if your current approach to marketing could stand some improvement, now would be the time to work out any kinks.
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Reach Out to a Dependable Marketing Agency
If you think your small business’s marketing efforts stand to benefit from a professional touch, why not reach out to a dependable marketing agency? From search engine optimization (SEO) to content creation to pay-per-click advertising, the right marketing agency will help you craft and refine a wide variety of promotional strategies. Additionally, seasoned marketers will be able to point out any flaws in your current marketing endeavors, thereby enlightening you as to why they haven’t produced the desired results.
For maximum effectiveness, look for marketing agencies that have experience working with businesses like yours. For example, if your small business serves the healthcare industry, it’s in your best interest to seek out a healthcare marketing agency.
Identify the Best Uses of Your Time and Resources
Identifying your target audience and the best vehicles for reaching said audience can serve your marketing efforts well. For instance, if you’re hoping to reach a younger demographic, you’d do well to focus your efforts on social media, SEO and other digital endeavors. By the same token, if you’re looking to catch the attention of an older customer base, consider purchasing promotional spots on local radio and television outlets, as well as ad space in newspapers and other locally-focused print publications.
Implement Customer Appreciation Programs
You’d be hard-pressed to find a consumer who doesn’t appreciate feeling valued by the businesses they patronize. The more appreciated a customer feels, the more personally invested they’re likely to become in the continued success of your business. So, if you’re looking for an effective way to show your customers just how much you value their patronage, consider creating and implementing customer loyalty programs.
Of course, the types of customer loyalty programs you enact will largely depend on the type of business you manage. For example, if you own a restaurant, café or coffee shop, providing patrons with punch cards that culminate in free or discounted merchandise can be a fantastic way to keep them coming back. Additionally, regardless of what your business specializes in, you should consider sending exclusive coupon codes and assorted special offers to patrons who provide you with their email addresses and/or phone numbers.
Recruit a Dedicated Social Media Manager
There’s no grand mystery behind so many businesses’ embrace of social media. After all, many of the web’s leading social platforms are free, easy to use and home to millions of prospective patrons. As such, when it comes to social media marketing, you can really benefit from putting your best foot forward.
However, if you lack the experience or personal bandwidth to devote yourself to social media marketing, you should consider recruiting a dedicated social media manager. As the title indicates, this person’s role will entail taking point on everything relating to social media. Crafting engaging posts, determining the best times of day to update various accounts and interacting with followers are just a few of the responsibilities your social media manager will undertake. A social media manager will also create and implement a wide range of social media marketing endeavors, closely monitor their success and refine them as needed. So, whether your business already has a large social media following or you’ve yet to establish a social media presence of any kind, a social media manager is likely to make a good addition to the team.
In the absence of good marketing, a fledgling small business is liable to have a very troubled first year. Even if you recruit world-class talent, provide amazing customer service and consistently put your best foot forward, none of this will mean much if prospective patrons are unaware of your existence. So, if your current approach to marketing leaves a lot to be desired, you’d do well to address the problem sooner rather than later. Fortunately, with the advice outlined above, this should prove far from difficult.