The rate of abandonment of mobile applications continues to increase with the development of technology. Technology is having a significant impact on smartphones every day. According to a recent study, the number of mobile apps abandoned reached 95% immediately after only 30 days of launch. Mobile applications can create closer relationships with customers. Therefore, presenting an attractive, attractive, and feature-rich mobile application is very important to increase business
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What Is App Abandonment?
Application abandonment is simply the act of allowing the user to leave your application at various points in its use, e.g., before you register, make a purchase, or sometimes even before you use it. It is essential to analyze which aspects of your application are not suitable for your users.
Why Do Users Abandon Their Mobile App?
A general statistic that most mobile app retailers should be aware of is that one in four mobile users leave the app after only using it once. It can be a frightening statistic. However, it is a starting point for finding out why users are going to your app. For example, Google published a survey conducted by IPSOS of around 1,000 US smartphone users to find out why users abandoned the app. According to the report, some of the main reasons for app deletion are changing requirements, phone storage issues, and app issues.
Here Are Some Primary Reasons For User’s Decisions Of Abandoning Mobile Apps:
Bad Experience On Board
As the saying goes, first impressions are last impressions, right about your application. User engagement is usually the user’s first contact with your app and your ability to make a lasting impression. This first interaction will help you build connections and habits for your users. If you are not satisfied with the practice on the board, you will most likely cancel your application. So it’s essential to pay attention to small details like tutorials, user manuals, registration process, etc. For example, simply turning on the Weathercube with three slides will provide a satisfying user experience.
Another problem that causes users to leave the app is privacy. Most of the users are suspicious of the app that collects and sells data, tracks location, and posts to social media accounts on behalf of users. If users experience slight inconvenience or annoyance from your app, they are more than likely to abandon it. The best approach is to be completely transparent about what permissions the user needs and why.
One of the reasons it’s hard to understand is because your app may not be any different from other apps on the market. If your app doesn’t have a competitive advantage, such as a straightforward brand offering, good ratings on the App Store, or a big fan of social media, your users may choose better options in the market.
Too Many Notifications
One thing that annoys consumers is to push notifications. It can be the best way to communicate; if they go overboard, they can hurt your brand. Make sure you adjust the content, choosing the correct frequency and time, so users don’t leave your app.