When it comes to online marketing, social media platforms have become the best places to attract audiences, deliver marketing messages, generate leads, and of course, sell.
After all, this is where most viewers hang out at the end of the day or even the time of day. There is Facebook, where everyone likes to meet up and talk about the latest news. If that’s not enough, Facebook pages and Facebook groups are also growing dramatically over the years.
Don’t forget about YouTube to watch videos on topics that most people around the world love, get the useful information you need, and check out reviews before buying a particular product.
There’s also Instagram, a social media platform that leverages mobile phones, photos, videos, and hashtags to create an irresistible stream of content that keeps visitors on their phones.
We pay a lot of attention to these social media platforms, so taking advantage of the traffic that comes with them is essential. One of the best ways to do this is to use a sales funnel.
Social Media Sales Funnel: Why You Need It
Rarely do you meet someone right away to make a sale? The same goes for today’s popular social media platforms.
Take the example of Instagram. Many marketers who want to sell on social media platforms continue to rely on sending messages directly to other people who may be interested in what they are offering. While it could certainly work, the conversion would be much lower, and worse; it could be a full day process.
The same goes for other social media platforms like Facebook, Twitter and LinkedIn. While cold outreach is still alive and well and works well, sending your prospects to a well-established sales funnel can save you a lot of time, effort, and money.
How And Why Sales Funnels Work On Social Media
Depending on the social media platform that will host your sales funnel, your main goal is to get attention to the location of your sales funnels. In other words, you choose your sales to funnel software, build a marketing pipeline, and send traffic to the landing page at the top of the sales funnel. This is usually the lead generation page.
This process works great on social media for several main reasons. Firstly, not all social media platforms are very familiar when it comes to removing links, and Instagram is a prime example. Besides sending a direct message, Bio and Stories are the two best places to link to sales funnels.
Keeping a link to your sales funnel on your Instagram bio will grab the attention of everyone who verified your original profile, the nature of the page, and of course, you have the option to follow it. To draw more attention to the link, you can always add “Check links in my bio” or related content to your post.
Sales funnels are much more useful on YouTube. Since viewers are bombarded continuously and disturbed by thousands of videos, it’s essential to generate leads so they can follow along when they’re not on the current platform.
Again, you can do this by providing a link in the description of the YouTube video. When the video is almost complete, give a call to action to click the link in the description below. This can be indicated at the beginning or at the end of the video, and this part is entirely up to you.
Another example is Facebook. Facebooks provide a section where visitors can tell a little more about you, including a link to learn more about you, sign up for our newsletter and, of course, get into the top of your sales funnel. This is the perfect place for your sales funnel link.
People just need a link in this section to make a living while providing value to various related Facebook groups. By showing your expertise, people will end up contacting you by clicking on a link in their profile. It’s a simple process, but like anything else, it requires consistency and effort over time.
Save Time With A Social Media Sales Funnel
Ultimately, connecting your sales funnel to social media platforms can save you more time than you can imagine. Having a sales funnel is like hiring your marketer who talks to potential customers, turns them into leads, and then convinces them to make the purchases they are looking for.
Once you start to realise this, choosing sales, funnel software and building your first sales funnel becomes a much easier decision. So whatever social media platform you like to spend time on, you need to combine it with the power of a high converting sales funnel. It will be one of the best marketing decisions you can make.