Capturing the attention of your audience may require more than text or images. This is where animated explainer videos come in. These videos are short and engaging, with the intent to simplify a complex idea or to convey a message with emotion. Animated videos use motion graphics and animations to further explain a product or service.
Your business depends on effective communication to attract and convert clients, which means that investing in explainer video services is crucial for your success. Here are the 10 best production companies for animated explainer videos.
1. Early Light Media
Early Light Media strives to turn your dream ideas into a reality by creating eye-catching animations to bring life to your brand. Using a customer-centric approach, the company creates videos with you and your audience in mind. The company was started by Emmy Award-winning creative directors and has been in the industry for over a decade. Early Light Media’s goal is to work with businesses that focus on services, products and causes that enhance harmony. The company has worked with notable clients, like Amazon, Johns Hopkins University, Microsoft and Under Armour.
2. Demo Duck
Consisting of a small yet impactful team of advertisers, marketers, creatives, designers, writers, editors and producers, Demo Duck is equipped to help you reach your goals. Its motto has remained the same for over a decade — “We dive right in.” To compose the best video for your audience, Demo Duck focuses on your business, who you are, what you offer and what you hope to achieve.
3. Savvy Animations
A team that works remotely but in harmony, Savvy Animations has used videos to bring 2D and 3D animations to life for more than 10 years. Its goal is to help startups and established organizations convey their ideas and products in a simple but inspiring way.
4. Yans Media
Yans Media started with a team of three members and has rapidly grown over the years. Its goal is to create animated videos that explain and catch your audience’s attention by showcasing your business’s value. In a one-minute video, Yans Media’s videos can grab attention, address problems, explain why your business is the best choice and the benefits of your products, and create a call to action.
5. Yum Yum Videos
Yum Yum Videos creates appealing, enticing and impactful explainer videos that are around one minute long. Its goal is to create compelling animated stories to drive user engagement and help your brand create a lasting impact. It has worked in various industries, including technology, health care, biotech, education and finance. With over a decade of experience, Yum Yum Videos offers a smooth journey and process for its clients.
6. Wyzowl
Wyzowl creates dynamic videos by combining colorful, vibrant visuals, clear messages and imaginative storylines to highlight your brand, products, services and story. Focused on creating a narrative that is flexible and creative, Wyzowl controls every aspect of production to ensure explainer videos complement your brand’s style, tone and vision.
7. Gisteo
Gisteo designs video concepts for any mission. The company offers several video styles including 2D animation, motion graphics, mixed media, kinetic typography, whiteboard, animated presenters, express explainers and AI videos. Its explainer videos range between 60 and 90 seconds and use live footage, animation and graphics to attract your audience.
8. Blue Carrot
Blue Carrot aims to create universal videos that convert views into leads and prospective customers. It does this using three steps — reach, explain and sell. In the reach phase, the company focuses on creating a visual story that enhances the viewer’s interest. It then explains the advantages of the product or services and concludes with a call to action to encourage the viewer to take the next step in the buyer’s journey.
9. Explainly
Explainly’s motto — “Bringing ideas to life, one frame at a time” — perfectly encapsulates the production company’s dedication to showcasing your product through high-quality research, strategy, copywriting and visuals. Its goal is to ensure that your video is one-of-a-kind. Your videos will provide the edge you need to stand out from competitors in your industry or niche.
10. Vidico
Designed to capture audience emotions, Vidico uses animated videos to attract and resonate with your target audience. The production company creates captivating and compelling concepts to simplify complicated products or services. Over 450 customers have rated Vidico for its explainer video services. The Vidico team provides personalized expertise on everything from scripting and storyboarding to animation and production.
Comparing the Best Animated Explainer Video Production Companies
Compare the steps and details of each provider’s process to see which production company best suits your needs and timeline.
| Company | Process |
| Early Light Media | Early Light Media’s process involves creating the brief and brainstorming ideas that highlight the client and their audience. Next, the team writes the script to map out the educational journey for the buyer and designs the art to make your videos eye-catching. After conducting an overview of the storyboard to ensure the message, style and tone are correctly conveyed, the final step is adding the animation and audio to bring your concept to life. |
| Demo Duck | Demo Duck’s videos can take up to 12 weeks. The process includes understanding the product, meeting as a team to brainstorm ideas and refining a pitch. |
| Savvy Animations | Savvy Animation’s process includes getting to know you and your business, writing the script, ensuring the key message is conveyed, and designing the characters and style sheet best suited for your video. The team creates a storyboard after sketches are approved, compiles voiceover recordings, and brings the audio and video to life with animation. |
| Yans Media | Yans Media’s process includes writing a brief, scripting the concept and designing the storyboard with all approved concepts. The team creates illustrations to complement the text, adds voiceovers to bring your characters to life, and animates the scene, bringing together the storyboard, script and visuals. Lastly, the production team adds the sound and polishes the final product. |
| Yum Yum Videos | Yum Yum Videos creates a brief by asking you questions. The team meets with your company to discuss a pitch. A script is written to convey the right message and — once that is approved — a storyboard is created. Three style frames are chosen and the illustrations are added to them. The team then puts together the voiceover, animation, music and sound effects. |
| Wyzowl | Wyzowl designs a brief and meets with your team to understand the business’ goals and mission. The production team takes over from there and returns with the final product for approval. |
| Gisteo | Gisteo’s explainer video services are based on research and understanding your audience. The production professionals craft the script, choose the right style of animation, design the visuals, and add voiceover and sound, before fine-tuning the video. |
| Blue Carrot | The production process is split into five stages — instructional design, scripting, storyboarding, style development and prototyping, and voiceover recording. You can expect to have your final video within four to eight weeks. |
| Explainly | Explainly’s process breaks down the stages from discovery and pre-production to production and animation. |
| Vidico | Vidico promises to provide an end-to-end level of involvement. Interested businesses can contact them for a full breakdown of the process. |
Considerations for Selecting an Explainer Video Animation Service
The first step is understanding what your company needs. Every second counts when it comes to advertising or grabbing attention. The best production companies are experienced in creating educational, engaging and informative content to turn viewers into loyal customers. The production company should be able to authentically tell stories about humans to humans, creating an intimate connection between your company and your audience.
If you are on a budget and still want to make an impact, look for cost-effective animated explainer video services. The best companies will create curated videos to tell your story and engage with your audience, regardless of their price point. You should be able to easily integrate the videos on your website or social media profiles or include them in presentations or training materials.
Read client testimonials to find out more about a company’s reputation. Look for companies that are praised for their custom designs and precise communication. Explainer videos should incorporate your brand’s colors, ideas and visuals to grab and keep the attention of potential customers.
As you are looking at online reviews, consider the service’s clientele. Are they similar in size to your organization? Do they have similar goals or exist in the same industry? Do they share an audience with you or speak to an audience you are hoping to attract? This information can show a production company’s area of expertise and how relevant it is to your needs.
Creating Engaging Explainer Videos
Choosing the right company that provides the best explainer video services for you is an important decision because the process and video can enhance your brand’s reputation and increase traffic to your page. When choosing a company that represents your brand, ensure it resonates with your business goals, mission and vision.
Also Read: 5 Animated Ads To Inspire Your Facebook Ad Strategy
