TikTok is a crucial social network for those who work in marketing. Companies are starting to use it structurally with enormous advantages: here is the data. In 2021 TikTok ranked first globally for equity, beating more than 290 competitors in the Media Reactions ranking and confirming itself for third. Consecutive year as the most innovative media brand in the world. The equity is the data that measures the opinion of consumers and users towards advertising campaigns on different social media platforms and is based on over 18 thousand consumers and 900 interviews in 29 markets around the world. In a nutshell, the system regulating advertising on TikTok is among the most appreciated by users and marketers who increasingly decide to invest in social media. That’s why there are advantages.
TikTok’s Secret: Funniest Ads That Entertain
Over the past three years, TikTok has consistently ranked #1 regarding equity, providing branded content that truly resonates with people. Furthermore, the fact that the ads are fun allows you to reach your audience in new ways, especially if the advertising landscape continues to evolve towards a generalized rejection of advertising content by users. Compared to last year, a key finding from the study is that marketers’ trust in the platform has increased while maintaining the same perception of innovation. This is significant because while marketer confidence has increased for TikTok, it has generally decreased for other media brands in an ever-changing media landscape.
Advertisements On TikTok
With nearly 1.5 billion users globally, TikTok is among the fastest growing platforms worldwide and is especially popular with younger people, such as Millennials and Generation Z. The result of Tik Tok And equity reported by Kantar is not surprising, as the social media TikTok has almost consistently ranked first, providing content that really interests users and engages them much more effectively than Instagram or Facebook. The trust of marketers and professionals has also increased, encouraging them to invest in campaigns on this social media, to the detriment of others, perceiving it as more innovative and effective to attract consumers’ attention and convert them.
The Creator Economy Of TikTok
The innovative and creative aspect of TikTok is one of the app’s success factors, and the content creators are an integral part of this effective strategy. Brands and companies can collaborate with these figures to create authentic and genuine connections with their target audience, creating more fun advertising campaigns and entertainment. The Kantar report also confirms the data, which explains how TikTok offers a unique opportunity to be seized by brand and company advertisers, who can thus get in touch with the very young public like never before and in a better way. Effective compared to other more “traditional” social networks.
There are many ways and opportunities to gain visibility on this social network, popular, especially among the youngest such as Millennials and Generation Z, and the secret to doing so is undoubtedly by creating quality content and advertising campaigns by collaborating with creators most in line with the values of the brand. In fact, platforms like TikTok that encourage genuine relationships based on transparency and fun content are a potent tool for brands and businesses that want to promote their products and services online with advertising campaigns.