A website, also called a website, homepage, internet page, or simply a page, refers to a document in HTML format that browsers can call up on the Internet. Virtually all documents on the Internet (PDF, .txt, .php, etc..) can be called a “web page,” even if they are not in HTML format.
Structure And Composition
Differences Between Printed Documents
Websites are received fundamentally differently than printed documents, be they books, newspapers, or flyers. Eye-tracking experiments show that web pages are read in the form of an “F”: the average user starts at the top, looks to the right edge of the page, and then scrolls down the left edge of the page. Texts are more likely to be skimmed online than in the newspaper. In search result pages, the entered search term is actively searched for. The chance of vertical and even looking over likewise impacts how a site is obtained.
For this reason, it is advisable to work in a web text with a jump mark table of contents, short paragraphs and subheadings, and a font size that is easy to read. The aspect ratio should also fill part of the screen since it makes the text extremely difficult to read. As a rule, a 2:1 or 3:1 ratio of a website to text has prevailed. These and other research findings are used in conversion rate optimization.
Also Read: How To Choose Colors For A Website
Websites The Focus Of Search Engine Optimization
Working on websites is self-explanatory, the central task of search engine optimization and the main task of online marketing. In general, four classifications can be made:
- OnPage Optimization and Technical Optimization → Working on a website’s HTML and CSS code.
- Conversion Rate Optimization → Analysis and control of user behavior on a website.
- Link marketing and internal linking → With hyperlinks, the user, the crawler, and the search algorithm should be steered in the desired direction. The user should click on links, the crawler should read other linked websites, and the search algorithm should consider the link’s importance in the ranking of a website.
- Data protection → Since user data is transmitted when interacting with websites (browser type, PC, IP address, etc.) and data is sometimes required to be entered to be able to access certain content (name, password, address, etc . ) any commercial website optimization must comply with legal data protection requirements. These requirements relate to a wide variety of factors, such as the use of web analysis services ( Google Analytics, Piwik, etc.), the obligation to provide an imprint, or legally clearly regulated labels on goods transaction buttons (“Order now with an obligation to pay”).
Content Management Systems ( CMS )
Website pages can be planned by straightforwardly entering the HTML code. However, this procedure is very cumbersome and requires a lot of time. Therefore, various CM systems (Content Management Systems, CMS for short) offer a user interface for designing a website. Even complex websites or online shops can be changed and organized with CM systems.
File Transfer Protocol – FTP
Websites are stored on a “web space.” Web space is physical storage connected to a server. To be able to make specific technical changes to a website (.htaccess or access rights for files and folders), you have to access this web space with a file transfer protocol, FTP for short. Programs like “Filezilla usually do this.” The webspace is one level lower than the CMS – to install a CMS like WordPress, you need access to the webspace.
With the proliferation of smartphones and tablets, website versions for smaller screens are becoming increasingly important. A “mobile-friendly” website can be implemented using different methods. Most of these procedures rely on a specific code in CSS format.
Also Read: Everything A Website Can Do For A Brand