The Covid-19 pandemic has radically changed everyday life and also market needs: here are the evolution trends of digital marketing in 2021.
The year just ended was marked by a global pandemic that has radically changed our daily life, between lockdown and smart working, leading to new commercial needs and strongly shifting the purchases of products and services online.
The world and the market have moved online, pushing the accelerator to digital, and companies must adapt. In 2021, everything takes place online, and potential customers rely on reviews, both on social networks like Facebook and on Google MyBusiness, look for contact through live chats and check their emails for their business communications.
For this reason, digital marketing for companies in 2021 focuses even more on the strategic and effective use of social media, CRMs to connect with customers, both potential and loyal customers, paying close attention to the processing of sensitive data and privacy. As well as the comeback of email marketing.
Digital Marketing 2021: Social Media and Email Marketing Trends
Social networks are the latest digital square in 2021, where the pandemic forces people at home between quarantines and smart working. Taking care of a company’s social networks, including Facebook, Instagram, and Google MyBusiness, was already an important factor. It is still essential to guarantee its online presence, reach new customers and consolidate those already acquired.
In addition to providing constant social presence to introduce and promote their brand, they become even more important than the reviews. Getting good reviews and nurturing the relationship builds a reputation as a reliable and solid company.
Even email marketing is consolidated in 2021 when more and more people rediscover email as a communication medium after the company. One of the trends in the use of ad hoc newsletters to make your products known and to communicate offers and promotions.
Digital Marketing 2021: CRM, Live Chat and Sensitive Data
The shift and sudden evolution of digital marketing require increasingly efficient contact management software. Each company will have to provide itself with a Customer Relationship Management, or CRM, which allows it to create address books of its customers, both acquired and potential, to better plan all the most efficient marketing strategies to grow their brand. Furthermore, live chat systems cannot be missing to accompany users while browsing the site and purchasing products or services online.
However, the acquisition and development of new contacts must also pass through clear and transparent privacy policies for users, who are increasingly attentive to their privacy and choose which brand to rely on, based on the guidelines for treating sensitive data and giving consent. Get informed.
Once an address book has been created, the CRM will allow you to take care of commercial relations best possible, planning effective email marketing and SMS campaigns.