Do you have all aspects of your video marketing controlled? Quality content, professional sound and image, videos of the perfect length, cards with additional information, attractive thumbnails.
There are many factors that influence the results of your YouTube channel, but today we are going to talk about one that you may be going through. overlooked: the time of publication of your videos.
Publishing your YouTube videos in the best hours can get you 2 to 5 times more visits, so it is one of the most important aspects of optimization. Much has been written about the most appropriate time to post on different social networks and channels, but in the end, it depends a lot on your brand and your users.
The good news is that YouTube has now released new functionality that allows you to hit exactly the target. We tell you all about how it works!
How To Find Out The Best Time To Post On YouTube?
Here Is The step by step Procedure
1. Go To YouTube Studio
In YouTube Studio reports, in the Audiences section, you can find a new report about when your visitors are on YouTube. If you still can’t see it, have a little patience, as it is currently a test feature. Keep in mind that you must have at least 100 views a day for the results to show.
2. Find The Day And Time With The Most Users
The report format is very intuitive: each day is represented by a column and each hour by a stripe. The more intense the purple colour of the strip, the more users are online.
Logically, you want your video to be published when there are more users who can see it, but there are some considerations to keep in mind.
3. Choose The Day And Time Of Publication
Normally, you are interested in publishing the day when there are more users connected, but there is a small exception. Videos typically receive more views during the first two days. Therefore, if you have two days in a row with a large percentage of connected users, it may be more interesting to publish the first one, although the figures are slightly lower.
As for the time, the key moment is 2 hours before the moment with more users connected. Thus, YouTube has time to analyze and index your video and will be ready to show it right at the rush hour.
4. Upload Your Video A Few Hours Before
You have already chosen the moment in which you are going to publish your video but don’t leave the task of uploading it until the last hour! It is recommended to upload at least two hours before and leave the publication time scheduled.
In this way, you have time for the video to be uploaded in its entirety and processed in SD and HD. Also, keep in mind that you will have to do several tasks along with the upload, such as writing the title and description and uploading the thumbnail.
Another advantage of uploading the video in advance is that if your channel is monetized, YouTube needs time to check if the video is suitable for ads. Thus, you make sure you receive income for visits at peak times.