If you’re looking for a social media platform to start marketing with, looking at YouTube vs TikTok may be your best bet. Both are popular platforms that have different pros and cons depending on what you’re looking for in a social media site.
In this blog post, we will explore YouTube ads and TikTok ads, as well as the differences between them so you can decide where to advertise.
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YouTube Marketing
If you are looking for an advertising platform that provides a large audience, YouTube is your best bet. On average, over two billion people visit the site monthly and it has more than 400 hours of video uploaded every minute. This means there’s always something new to watch.
It also offers a variety of ad formats. They including:
- In-stream ads which play before videos automatically start playing (you can choose where they appear)
- Pre-rolls just before the video plays when users click “play”
- Mid-rolls after about 20 seconds into the video content
- Post-rolls at the end of each clip
These types of ads generally have higher engagement rates because viewers want them out of the way so they can keep watching their show uninterrupted.
Advantages of YouTube Ads
More than 400 hours of video uploaded every minute on YouTube means there’s always something new to watch.
You can choose where ads play before videos automatically start playing (prerolls, instream ads, or post-roll). This ensures they’re close to the content being watched and increase engagement rates.
Animated banners are also available for some audiences like gaming enthusiasts or those who spend a lot of time watching TV shows and movies as well as other interests.
TikTok Marketing
TikTok has been around for a few years, so it has time to catch up. TikTok claims that they now have more than 800 million active users and are experiencing faster growth in daily active user numbers than any other social media platform.
Advantages of Tik Tok Ads
The app is perfect for short but sweet videos because you can upload clips as long as 60 seconds max. You can also target your audience based on gender, age group, or interests like sports or music.
Differences Between YouTube Ads and TikTok Ads
TikTok has its own network of influencers who can help promote and market your product or service. YouTube, on the other hand, doesn’t allow links in user comments (and most other social media platforms do).
However, if you are looking for a higher quality video ad experience with more impressions to choose from than Tiktok gives you, then YouTube would be better suited as an advertising platform.
The main drawback with YouTube is that it’s much more expensive for ads because you have to buy a package of impressions. With TikTok ads, rates are priced per impression.
For even a better TikTok marketing experience you need to buy TikTok likes. It will create the impression that your posts are doing well and will attract more followers.
YouTube vs TikTok Ads: Which Is the Best Social Media to Advertise?
For those looking to advertise their products or services on social media networks, they may wonder which app would better fit marketing needs—YouTube vs TikTok.
From the differences we’ve discussed, YouTube would be better for businesses with a large budget because of the higher cost per view. TikTok is great for small businesses that need to spend less money on ads.
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