How Will An MBA In Digital Marketing Help You?

Digital marketing careers are on a constant rise because of the quick adoption of digital marketing by every company, big and small. With such increasing demand, it’s no wonder that a lot of people have preferred this as their career or shifting to this industry.

Basic digital marketing knowledge is no longer enough. You need to study digital marketing in-depth and practice it hands-on for best learning. So, how can you get started?

An MBA in Digital Marketing is the answer. And since you’ve bumped into this article, we’re sure that you’re already thinking about it.

So read on to find out how pursuing an MBA in Digital Marketing from a reputed college is going to help you excel in this industry.

Benefits of an MBA in Digital Marketing

Practical Learning

MBAs focus not just on teaching you the right skills theoretically but also put a lot of focus on the practical application of it. And in digital marketing, learning the skills practically is most important. Knowing how each skill works individually and integrated with other skills is the crux.

Thus, to be ready for this industry, practical learning is the top priority which an MBA can do very well. It is done through projects, case studies, assignments and group presentations.

Industry Exposure

A lot of MBAs include industry visits in some of the top agencies and companies of the field to meet the leaders and learn how things actually work. This helps you understand the culture, on the job strategies and gives you a taste of the corporate lifestyle.

There’s nothing better than learning from experiences because they hold the true essence of the digital marketing contingencies. You also get a sense of how to present yourself and learn how to come up with solutions in business environments.

Management Skills

As important as it is to learn digital marketing A-Z, you also need to learn executive management and soft skills to be able to blend into this industry well. It always goes hand-in-hand. If you’re not a good team player or unaware of the management functions, your skills will be overlooked.

A perfect mix of both skills will make you the best candidate for any interviews that you’ll be going for. Also, as and when you progress in the company, there will be more managerial expectations from you and that’s exactly what MBAs prepare you for. Digital marketing requires heavy coordination and integration so naturally, learning the soft & managerial skills is a must.

Command Higher Packages

One of the common reasons why many learners prefer pursuing an MBA in Digital Marketing or any specialization for that matter is for a better standing in the industry and being able to command a higher salary package.

An MBA degree conforms to the rigorous training you have been through and helps you showcase your expertise. These are important things when it comes to negotiating salaries and working in your favor.

Start off with Mid-Senior Roles

Lastly, an advantage you get from an MBA in Digital Marketing is that you don’t need to start off as a fresher. So if you’re a fresher, it will help you bag a mid-senior role in the department you have specialized in. And if you’re already working, the career boost after an MBA is undeniably useful. A good salary hike and higher positions are sure to come with this level of learning.

In fact, certain MBAs in Digital Marketing like the one from IIDE now offer specializations like Performance Marketing and Creative Strategy. This ensures that you are further trained into the skills you’re best suited for and then bag jobs accordingly in the industry.

Other Benefits

Most of the institutes/ universities offering an MBA in Digital Marketing offer assured placement assistance or guaranteed placements to all their students who meet their criteria. Hence, someone who is looking to learn digital marketing as well as wants job opportunities, an MBA makes total sense.

As for freshers who have no experience, certain MBAs have mandatory internship programmes which help you put your knowledge to practice while your program is on.

Other than that, the networking opportunities that such programs offer is beyond invaluable. You will meet like minded individuals and the top industry professionals and get to build lifelong contacts to excel your career in this industry.

That’s all from our side. You can also check out our previous article on the top qualities and skills required to work in digital marketing.

Karan Shah
Founder and CEO at IIDE. Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE - The Digital School. He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.


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