In the modern world, it’s assumed that you need to use the latest and greatest in marketing technology to keep your business ahead of the rest. Old-fashioned marketing practices like billboards and TV ads seem to no longer work. Especially with Millennials Screen Addict Generation Z Make up the bulk of the population and spend more time in the virtual world than in the real world.
The new generation is relying on social media and no longer buying traditional marketing. In fact, according to research from InfluencerDB, Only 19% of people trust traditional advertising. On television or radio. This means that traditional marketing is almost dead.
But really?
If you take a closer look at the new and trendy social media marketing methods, you will find that most of them are similar to traditional practices and only offered in new ways. So if you are an old fashioned marketer this will be a relief for you.
In this article, we’ll take a look at some of the traditional marketing techniques that can still work on social media, especially Instagram.
How To Promote Instagram Using Traditional Marketing Techniques?
Marketing for a new generation can be scary. They seem to jump from one thing to another. However, some principles remain unchanged. Here are some of the traditional marketing techniques that are still useful and play an important role in Instagram marketing.
1. Video Production
You can still spend thousands of dollars to create traditional ads that will run on local TV networks. But unfortunately, it won’t help because people don’t watch TV like they used to. In fact, they tend to trust the recommendations of their friends.
So, instead of old-fashioned TV ads, you can create short video ads for Instagram to give you more information about your business. You can also create a series of short videos about your brand story and post to YouTube. The good thing is always sharing YouTube videos on Instagram.
Video has always been a positive way to share your business and there are fantastic benefits for the whole business.
Additionally, videos generate significantly more engagement than other types of content (almost twice as much as images). And we know that engagement is the key to success on Instagram.
However, it can be very difficult to create your own video without an in-house production team. Videos should be of high quality. So if you want to have the biggest impact, getting help from a production company can be a big change. If you want to know what an expert can do LNP Media Group There are many examples of video production on the website.
2. Email Marketing
Another traditional marketing technique for promoting Instagram is email marketing. Nowadays, many people ignore the importance of email newsletters. Many existing brands still ship them. These are classic elements of marketing and should be adopted by all businesses, large and small.
Email marketing is very rewarding because you get $ 42 back for every dollar spent.
ROI of the different marketing methods
The advantage of newsletters is that they can take any shape or form you want. And whenever you want to send a new email, you can quickly change it as needed.
You can use these newsletters for various reasons. Some people may prefer to display content created by influencers or customers if it suits your brand. Others may wish to provide updates on what is generally going on in the business. It is completely flexible and you can choose to manage it however you want.
Good News Get your email address on Instagram! This way, you can communicate more formally with your subscribers and send offers that you will never miss.
You can also send an e-mail. Via Facebook Messenger Or use some other method to see if your customers are more likely to open and see them that way.
3. SEO
It is rare to think of SEO as a “traditional” marketing method. Mainly because companies in all industries are still using it everywhere. The internet may have worked since its inception, but it is more important today than ever. Mainly because there is a lot of competition online that should stand out.
SEO or Search Engine Optimization is a set of key processes that can increase your website ranking in search engines. For example, if you type “red dress” on Google, the first page will display a list of the different clothing sites that offer it. Being able to reach that first page should be your goal.
But did you know that you can use old SEO hacks to optimize Instagram?
For example, if you want the Local User Searching page, You should use geotags in your posts. You also want to use keywords for usernames and display names that are relevant to your business.
4. Face To Face Interaction
I know that it is impossible to convince every customer to buy your business face to face as before. Especially now, COVID-19 has hit the world. But do not worry. Instagram offers a better way to do this type of interaction and that is Instagram Lives!
With Instagram Live, you can chat with hundreds of potential customers simultaneously for various reasons. This could be introducing a new product, promoting an existing service, or receiving feedback.
5. Referral Marketing
Referral Marketing or Word of mouth marketing is a very effective way to get people interested in your business. But in this method, both the customer and the influencer play a major role, so it is a little difficult to calculate the results using the traditional method.
Fortunately, Instagram is the best way to do referral marketing. Use Instagram influencer.
Influencer marketing is all the rage these days, and many large companies are using this method to attract customers to Instagram. Remember when I said people now prefer friend referrals over TV commercials? Well, the influencer is exactly that friend.
Influencers, especially those with small followers (micro-influencers), have a close community and the public trusts them.
On the other hand, influencers, especially Brand Manager Brand Ambassadors only promote products and services that can be used with the community. So if you have a very special business niche this is a great opportunity.
Running an influencer marketing campaign and using affiliate marketing methods can help you measure its effectiveness in building brand awareness on Instagram.
Final Words On Traditional Marketing Techniques To Promote Instagram
These are the 5 technologies that every business must still adopt today. They will all be very helpful to you in running your business in the most efficient way possible.
