You have probably already noticed that Facebook tries to show you the right content and knows more about you than many others. Do you get Facebook ads that match your interests?
Conversely, you can also use the platform by using advertisements for your company purposes through Facebook. As a result, Facebook advertising has become an essential tool, especially in marketing. In this post, we answer your questions about advertising on Facebook!
How does Facebook advertising work?
With paid Facebook Ads, you can place digital advertisements on Facebook shown to other people in the form of posts. In addition, you have the choice between many different advertising formats such as texts, images or videos.
This advertisement is then displayed on the homepage of your target group, for example, with the note “sponsored”. The ads appear in the news feed and often in the right column of your Facebook page.
To ensure that these ads also meet with approval, Facebook offers you the option of narrowing down the target group of people who see the ads. Based on the profile, the specified interests or various likes, Facebook can determine who is also most interested in your product, i.e. your advertising.
To do this, you can specify various factors when creating the ad that will help Facebook to optimally filter out and reach the target group you have specified. Of course, targeting is also used when addressing target groups precisely in online marketing. We’ll explain that to you in more detail in the practical part. Of course, advertising is not free, but you can take your budget planning into your own hands.
Also Read: Facebook Marketing: 10 Hacks For More Performance
What does Facebook advertising look like?
Facebook attaches great importance to not disturbing the user with the advertisements and thus integrates them into your newsfeed not to attract too much attention. So either you look at the ad or scroll over it – without interruption.
But three clues point to a Facebook ad. First, this is how you distinguish advertisements from average posts:
The label “Sponsored” under the page name, the Like button at the top right, and the Call-to-Action (CTA) button at the bottom right. The CTA can contain various prompts and is intended to encourage people to click. In addition to “Book now”, there is also “More about”, “Register”, “Download”, “Find out more”, and much more.
However, the average Facebook stream is not the only place on Facebook where advertisements are placed. In the column on the right-hand side next to your feed, you will find mainly advertisements unless you have an ad blocker. These do not interfere with your Facebook visit but are a little more inconspicuous than the ads directly in your newsfeed.
For better or worse, you have to find out for yourself whether you should place Facebook ads. Many self-employed and companies have increased their profits many times over with the help of Facebook advertising. In marketing circles, Facebook advertising is still today one of the most critical digital customer acquisition measures, which can help a growing customer base through low costs.
Are you already active on Facebook and occasionally post news and offers for your fans? That’s a good start. However, these posts only reach a fraction of your fans, and they have already marked your Facebook page with “Like”. To get more fans and more reach on Facebook, you have to spend a little money for better or worse because the organic – i.e. unpaid – reach will continue to decrease. Because the algorithm is constantly being changed. You can make up for that with ads! Don’t panic – we’re not talking about significant sums here. Facebook ads can be placed on a tiny budget to gain more customers through Facebook can.
Also Read: 5 Animated Ads To Inspire Your Facebook Ad Strategy
Instructions: Create your first Facebook ad
Step 1: Create your own company/product page
Unfortunately, your simple personal profile is not enough to be able to place digital ads. You need your own Facebook page for your job. So first you need to create a page :
For example, as a photographer or blogger, you can select the tile “Artist, Band or Public Person” and then use the dropdown to select the correct category.
Step 2: Equip the profile with helpful information and a meaningful profile picture
Now choose a name, some information, your profile picture and your potential target group (this means Facebook knows who it can suggest the page too) and your new page is ready.
Note: You can skip all the information and enter it later. However, since you are immediately visible, it is helpful if the profile looks good from the start.
If you are unsure which cover photo to choose, there are also helpful tools for creating such images.
The page is then linked to your profile, and you can switch back and forth between your private profile and your new page at any time using the arrow in the top right corner.
Step 3: Create an ad
The principle of creating an ad is now straightforward. First, log in to your Facebook account as usual and select “Create advertisement” via the arrow in the top right corner. By the way: You can access your advertising manager at any time via “Manage advertisements”.
Before you can start, you have to specify the payment method. This will activate your ad account.
You always need a campaign (set campaign target) first and then an ad group for an ad. The personal ads are then located in this ad group. If you want to address a second target group, you have to create a second ad group.
Now comes the campaign goal – this is where things get a little more interesting. You now have to think about what you want to achieve with your digital advertising campaign. You can choose from the following 12 destinations, and by mouseover, you will receive additional information from Facebook.
What if you’re unsure how to set up your ad?
If, for any reason, you are unsure whether you can structure the advertising well, correctly and meaningfully, you can also get help, for example, in the form of a Facebook advertising agency. You can use this to create the Facebook advertising you want quickly.
Social media agencies are familiar with the SEO basics. They can select suitable ad types and formats, determine the optimal budget, oversee all advertising and regularly measure your success – whether through Google Analytics or Facebook Insights. Your campaigns will look very professional in the hands of these professionals. However, you also have to dig deep into your pocket for this, because these agencies also want to be paid. Therefore, the costs vary depending on the Facebook Ads agency.
Also Read: How To Boost Your Facebook Page In 2020?
Campaign goals for your Facebook advertising
1. Promote your posts
You use this goal to give one of your wall posts more reach by delivering it to your fans and a target group of your choice. You don’t need to have your website to do this.
Example: You post weekly offers, blog posts or the like on your Facebook page that are also of interest to certain people who have not yet “liked” your page. With this goal, you can achieve them!
No new advertisement is created for this purpose, but simply the existing contribution is advertised. All “Likes” and comments appear under your post on your wall.
- Usage: Increase interactions with the posts on your page
- Key figure: Interactions with the post (comments, likes)
2. Highlight your side
This type of ad is only used to make your Facebook page better known and collect more “Likes”. The display shows how many people have liked your page so far, and a CTA called “I like this page” is placed at the bottom right. A click on it triggers a “like” of your page.
- Usage: Collecting “likes” and increasing the awareness of your Facebook presence.
- Key figure: Likes
3. Direct people to your website
As the name suggests, this campaign goal directs people to your website with one ad click. At best, they will find your services and contact you on your website. What precisely the users do on your website is not measured with this goal – it is only about the number of clicks. For more tips on how to generate traffic, you can read our post.
- Usage: Generate more visits, i.e. traffic, on your website.
- Key figure: Clicks on the advertisement
4. Increase conversions on your website
In contrast to Goal 3, this is about getting people to your site and about an action, i.e. achieving a conversion. Conversions can be, for example, registrations for a newsletter or software or the purchase of a product. To measure when a conversion occurs, you have to integrate the Facebook pixel on your page correctly. Once the pixel has been placed, Facebook measures all conversions on your website and you have an exact overview of how many people have registered or made purchases on your site.
- Usage: Increase a specific action on your website.
- Key figure: Conversions on the website
5. Reach people near your company (locally)
This goal is for companies that work locally. A certain radius around the company location can be selected when creating the advertisement (for example, 30 km). All people in this area and who correspond to the target group (which will be defined later) will see your ad. With such advertising campaigns, you can decide whether the person should be redirected to your Facebook ad or to your website by clicking on them. As a call to action, there is the option of choosing “plan route” or “call now” in addition to the standard texts. So Facebook has a good offer for local businesses too.
- Usage: Reach people in the area with your ad and direct them to your website or Facebook page.
- Key figure: clicks on the website
Also Read: How To Use Facebook QR code Generator?
